Crabtree, part of the family of brands at the UK’s leading electrical group Electrium, is 100 years old this year and has celebrated this fabulous milestone with a series of events and activities.
Crabtree began on 17th April 1919 when John Ashworth Crabtree designed a quick make and break switch.
Marking this momentous occasion, members of the Crabtree family flew to the UK to attend a special memorial service in Walsall on Crabtree’s Centenary and were joined by colleagues past and present for a gala evening to celebrate the brand’s history. Colleagues also held special events with customers throughout the country.
Mike Cash, Group Marketing & Channel Manager at Electrium commented: “Throughout the year we’re encouraging customers to share their memories of Crabtree. From using our products as an apprentice, up to the work they still do with Crabtree, simply tweet @electriumnews and use #CrabtreeCentenary to share your story.”
When it launched in 1919, Crabtree had a motto: “That which is built soundly endures well”. It was inscribed into the company plaque and rightly so. Crabtree was built soundly enough to provide 100 years of electrical safety to its customers and here’s to another century of the same.